By now, you’ve seen the headlines.

Trump’s sweeping new tariffs have already sent markets tumbling and reignited global trade tensions.

And while the initial shock is settling, following the temporary reprieve, the ripple effects are only just beginning.

Whether or not your business trades internationally, this matters.

Over our combined 2+ decades, we’ve led through market crashes, supply chain disruptions, and global economic shifts across industries and continents.

And one thing’s always been true:

You can’t control the economy. But you can build resilience inside your own.

We’re not here to add to the noise. We’re here to give you clarity.

To help you make calm, confident, grounded decisions - no matter what’s happening out there.

And most importantly:

To remind you that you’re not navigating this alone. We’re right here with you, every step of the way.

If there’s one thing we want you to take from this newsletter, it’s this:

Listen to what stands out for you and actually act on it.

Here’s How to Create a Resilient Internal Economy in 2025:

📌 1. Don’t over-rely on any one thing Whether it’s a single market, key supplier, core product, or a major client - any one point of failure puts your business at risk.

• Run a quick dependency audit.
• Map out what would happen if that “one thing” disappeared tomorrow.
• Plan proactively: Where can you build in flexibility, and alternatives?

Resilience is built by thinking ahead before a shift hits.

📌 2. Own your customer relationships and data If all your leads live on Instagram, Amazon, or a partner platform, they’re not yours. Build email lists, loyalty ecosystems, and direct communication channels.

• Do you have control of your customer data?
• Can you reach them independently, at any time?

The stronger your direct connection, the stronger your ability to adapt, pivot, and sell on your terms.

📌 3. Explore new and emerging markets Now’s the time to look outside your usual customer base or geography. That might mean targeting new industries, expanding to different regions, or launching new offers. Here, you need data.

• Test before you commit.
• Look for audience signals and early traction.
• Where is there demand for your current offerings?

📌 4. Refine your pricing strategy When pressure hits the economy, many businesses panic and drop their prices. But cutting price without cutting cost is a fast track to trouble. Instead:

• Increase perceived value.
• Where can you offer higher price-points?
• Package solutions instead of just selling products.

The right customer will pay for the right result - especially in uncertain times.

📌 5. Leverage strategic partnerships Tough markets aren’t the time to isolate - they’re the time to align. Partnerships allow you to:

• Expand Your Reach
• Tap into new audiences
• Reduce acquisition costs

Ask: Who already serves your ideal clients in a different way? How can you create shared value?

📌 6. Be there for your customers Your audience is feeling this too. Instead of leaning back and “waiting it out,” lean in.

• Keep showing up - remind people you are there.
• Speak to the fear and uncertainty - don’t ignore it.
• Provide real value: education, support, clarity, leadership.

You won’t just retain customers this way. You’ll deepen loyalty and build brand equity that lasts long after this storm passes.

💡 This is the time to ask yourself:

• Where are we most vulnerable if the economy shifts further?
• What opportunities could we create if we stayed ahead of the curve?
• Who do we need in our corner right now to think, plan, and lead smarter?

Use the information from this newsletter - what’s relevant will jump out to you. Don’t ignore that feeling. Follow it through, and if you need any support, we are here.

Let’s help you build the kind of business that weathers any storm - and grows stronger because of it.

This is the work we love doing, and it’s a pleasure to serve.

Charlotte Jones & John Mackin

Business Scale Academy

➡️ We work closely with founders, CEOs, and leadership teams to help them scale with confidence - especially in uncertain times.

If you’re navigating complexity and want strategic support to strengthen your business from the inside out, let’s talk.