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About Us
We Are Charlotte Jones & John Mackin

We’ve spent the last two decades building, scaling, and leading businesses across the globe, generating over $100 million in revenue along the way.

But that’s only part of the story. Behind the milestones were the sleepless nights. The growing pains. The times we questioned everything.

From leading 100+ person teams and delivering multi-million-pound projects for billion-dollar companies… To scaling some of the world’s most iconic luxury brands across global markets…
We’ve experienced business at every level - and every pressure point.

Now, alongside running our own group of companies, we coach and mentor entrepreneurs across the world through the Business Scale Academy, helping them scale with confidence and build businesses that truly last.

Because no one really teaches you how to be an entrepreneur.
And yet so many are doing it anyway - learning through trial, error… and, too often, burnout.

We took everything we’d learned - the wins, the wounds, the turning points - and turned it into something that would help others fast-track the path we’d carved the hard way.

That’s how the Business Scale Academy was born. It’s not just what we do, it’s our life’s work.

Because we believe every founder deserves to build a business that thrives, without losing themselves in the process.

If you're ready to scale with confidence and build a business that lasts, you're in the right place.

Let’s do this - together.

BUSINESS SCALE ACADEMY

Our Services

Bespoke 1:1 Coaching
High-impact, one-on-one coaching designed to help you hone your strategy, scale with precision, and build a legacy that lasts.
Executive Board Meetings
Exclusive, deep-dive boardroom sessions where we analyse your numbers, uncover untapped opportunities, and define the strategic moves that will accelerate your business.
Exclusive Community Membership
A curated network of visionary leaders who are shaping industries, driving innovation, and leveraging collaboration to stay ahead of the curve.
Access to $100m Vault of Trainings
An exclusive library of high-value resources, scaling strategies, and frameworks used by top-performing businesses to create impact and long-term success.
Bi-Weekly Group Coaching & Training
Strategic group sessions focused on implementation, leadership development, and scaling frameworks that create exponential growth.
Team Member Access
Equip your team with the strategic mindset, tools, and frameworks needed to drive success at every level and create a culture of leaders.
Find Out More
Scale Your Business, Impact & Legacy.
Join the Beyond Scaling™ Workshop